Event: Grantmakers in the Arts 2011 Conference in San Francisco

By Trudel | MacPherson / May 29, 2011
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T | M principals were joined by Tom Kaiden, President of the Philadelphia Cultural Alliance, to report on results of the national How Strong is Your Social Net? survey at the Grantmakers in the Arts (GIA) 2011 Conference.

The presentation probed how groups can better communicate authentically with patrons and fans and create communities of interest.  Tom discussed how the Alliance is supporting arts groups’ audience building efforts via social media.

T | M collaborator and digital media strategist Jai Sen participated in the GIA Technology Pre-Conference with a group of technology and digital communications luminaries that included Beth Kanter, creator of “Beth’s Blog” and co-author of The Networked Nonprofit. Jai and T | M principal Rory MacPherson co-presented with Mary Beth Smith of the San Francisco Ballet to discuss the adoption and use of social media by dance organizations.

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Event: National Arts Marketing Project Conference in Louisville, KY

By Trudel | MacPherson / May 23, 2011
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Keynoting a session at NAMP, T | M principals, joined by digital media strategist Jai Sen, will present the national results of the How Strong is Your Social Net? survey.

The three consultants, who together developed and fielded the survey, will discuses implications of the data for improving the quality and effectiveness of digital communications as part of the overall mission and identity of an organizations.  We will be joined by Sara Billman, Director of Marketing and Communications at Ann Arbor’s University Musical Society, to examine and unpack her institution’s experience with social media.


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Taking a Second Look at the Future of Arts Journalism

By Trudel | MacPherson / April 13, 2011
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To probe what’s next with arts journalism, T | M is working with Christie’s to host a panel discussion among journalists, arts practitioners, policy makers and funders. Moderated by Professor Sree Sreenivasan, Dean of Student Affairs, Columbia Journalism School and social media guru, the panel features Eric Gibson, Editor, Leisure & Arts page, The Wall Street Journal, Lindsay Pollock, Editor in Chief, Art in America and Dennis Scholl, Vice President/Arts, John S and James L. Knight Foundation.
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Trudel | MacPherson partners with the Alliance for the Arts and LaPlaca Cohen to produce the Culture Track Arts Forum at The New York Times

By Trudel | MacPherson / April 12, 2011
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TM is delighted to partner with the Alliance for the Arts, LaPlaca Cohen and AMS Planning & Research to present the results of Culture Track 2011 on April 15th at 8:30 am as the spring Alliance for the Arts/New York Times Arts Forum.

The presentation will preview the Culture Track 2011 report, LaPlaca Cohen’s fifth installment of its ongoing national research study of the attitudes and behaviors of cultural audiences. The report examines trends in attendance at visual and performing arts events and the motivators and barriers that affect participation. The report is now available for download here.

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Trudel | MacPherson Principals Tapped as Culture Chronicle Guest Editors for the Alliance for the Arts

By Trudel | MacPherson / April 7, 2011

T | M is pleased to announce that Mary Trudel and Rory MacPherson have been named guest editors of the Culture Chronicle on the Alliance for the Arts website. The Culture Chronicle alerts the arts field to timely culture reporting and arts industry news and is a regular part of the Alliance’s popular website. Rory and Mary will be calling attention to arts industry news locally and nationally. (more…)

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