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T | M principals were joined by Tom Kaiden, President of the Philadelphia Cultural Alliance, to report on results of the national How Strong is Your Social Net? survey at the Grantmakers in the Arts (GIA) 2011 Conference.

The presentation probed how groups can better communicate authentically with patrons and fans and create communities of interest.  Tom discussed how the Alliance is supporting arts groups’ audience building efforts via social media.

T | M collaborator and digital media strategist Jai Sen participated in the GIA Technology Pre-Conference with a group of technology and digital communications luminaries that included Beth Kanter, creator of “Beth’s Blog” and co-author of The Networked Nonprofit. Jai and T | M principal Rory MacPherson co-presented with Mary Beth Smith of the San Francisco Ballet to discuss the adoption and use of social media by dance organizations.

Keynoting a session at NAMP, T | M principals, joined by digital media strategist Jai Sen, will present the national results of the How Strong is Your Social Net? survey.

The three consultants, who together developed and fielded the survey, will discuses implications of the data for improving the quality and effectiveness of digital communications as part of the overall mission and identity of an organizations.  We will be joined by Sara Billman, Director of Marketing and Communications at Ann Arbor’s University Musical Society, to examine and unpack her institution’s experience with social media.