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Many arts leaders are working hard to get the most out of the latest digital communications tools and social media. To take a snapshot of field utilization and satisfaction with marketing efforts in digital and social media, Trudel | MacPherson has created the How Strong is Your Social Net? Survey to measure messaging alignment, resource allocation and communications effectiveness of arts organizations.
T|M principals, joined by digital media strategist Jai Sen, will conduct a workshop featuring local results from the How Strong is Your Social Net? Survey compared and contrasted with national trends for the Greater Philadelphia Cultural Alliance. Alliance members will participate in a digital communications workshop using the T | M diagnostic tool Strengthening Your Social Net. (more…)
Read MoreTrudel | MacPherson experts discussed the national results of the How Strong is Your Social Net? Survey in an online webinar hosted by the National Assembly of State Arts Agencies (NASAA.)
NASAA was an early endorser of the survey project, inviting state arts agencies in all 50 states to take the survey as unique cohorts. The webinar compared state arts agency responses with national trends.
Read MoreT | M principals, joined by digital media strategist Jai Sen, presented national findings from our How Strong is Your Social Net Survey and highlighted results from the southeastern region.
Read MorePreviewing T | M’s presentation at the fall conference, NAMP is hosting a national webinar featuring the How Strong is Your Social Net? Survey. Tom Kaiden, President of the Philadelphia Cultural Alliance, will comment on the survey findings and provide insights on practices and perceptions from the Philadelphia arts groups surveyed.
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