Come see us at the National Arts Marketing Project in Louisville

By Trudel | MacPherson / September 12, 2011
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As our events page shows, we’ve been making several presentations of our data collected this far, in many cases for early participants of the survey during our national baseline project.

We’re very excited about the National Arts Marketing Project Conference, which will be held November 12-15 in Louisville. This presentation represents our first rollout of definitive national data after we close the survey at the end of September.

The NAMP community is focused on arts marketers and, aside from coming to see our presentation, it’s a wonderful opportunity to connect with likeminded people interested in promoting and increasing the reach of the arts in communities around the country.

The conference organizers have alerted us to a special registration offer–if you register by Sept. 14, you can save significantly on registration fees. Please check it out at the NAMP website. We look forward to seeing you in Louisville.

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Effective Communications: the Influence of Digital and Social Media in the Arts

By Trudel | MacPherson / September 8, 2011
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Trudel | MacPherson Principal Mary Trudel was invited to author a guest post for Americans for the Arts, which was featured on the National Arts Marketing Project (NAMP) website and in a recent email newsletter. Mary’s guest blog is re-posted here. We’re excited for our upcoming NAMP webinar (there’s still time to sign up!) and to present our definitive national results at the NAMP conference in November.

In our work as communications consultants specializing in the arts, the questions we hear most often tend to involve digital and social media.

Even arts organizations that are recognized for innovating online are asking basic questions about the effectiveness of what they’re doing: if successful, how to make success more predictable and repeatable; and if not, how to get the sorts of results others are achieving. (more…)

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From the data so far: Philly ahead of national trends

By Trudel | MacPherson / August 10, 2011

A number of Philadelphia arts groups, convened by the Greater Philadelphia Cultural Alliance, participated in the baseline data collection phase of our national survey, How Strong is Your Social Net?

A comparison of the participating groups’ data against more than 1,400 national responses we’ve received to date revealed that the 98 participating Philadelphia arts organizations are ahead of the curve nationally, echoing some of the interesting results we observed in St. Louis. (more…)

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Arts leaders report benefits of simply taking our survey!

By Trudel | MacPherson / August 8, 2011
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So far, nearly 1,500 arts organizations from across the country have taken our How Strong is Your Social Net? survey measuring messaging alignment, resource allocation and effectiveness of digital outreach efforts.  We received feedback from several colleagues who’ve taken the survey that simply taking the survey has helped focus their thinking on how to develop meaningful digital communication plans. (more…)

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Survey data reveals St. Louis ahead of national averages in use and adoption of social media

By Trudel | MacPherson / July 31, 2011
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Trudel | MacPherson has begun a national rollout tour, presenting initial results of our How Strong is Your Social Net? survey and leading workshops with groups of arts organizations that took the survey as members of regional collaboratives.

The first presentation took place in St. Louis in late May under the auspices of the St. Louis Regional Arts Commission (RAC), the largest arts funder in the region. A number of RAC grantees were among the first to take the survey during our baseline capture period in which select arts groups — grantees of local conveners or members of service organizations — were invited to take the survey prior to its full national launch, when the survey was opened to all arts organizations. (more…)

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