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Trudel | MacPherson Principals Mary and Rory Lead Workshop at NJ Thrive Arts Conference 2012
Photo credit: Laura Pedrick Photography
Hosted by Art Pride New Jersey and the New Jersey State Council on the Arts, the conference brought together more than 100 New Jersey arts organizations from all across the state. The conference theme reflected the importance of seamlessly integrating marketing, development and advocacy into all aspects of daily business. T|M was invited to review findings from our national How Strong Is Your Social Net? Research project and compare responses from the more than 35 NJ arts groups who took the survey with national data. We also moderated an interactive workshop designed to improve and integrate organizations’ communications strategies and audience engagement plans.
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Trudel | MacPherson principal, Rory MacPherson, is participating as a co-designer and facilitator of Learning Exchange meetings that are part of the Doris Duke Charitable Foundation-funded Engaging Dance Audiences Initiative (EDA).
The first of these meetings will take place at the Gibney Dance Center in New York City on Sunday, May 13, 2012 from 10 a.m. – 5 p.m. At this gathering representatives of EDA grantee organizations and other dance professionals will share ideas and information about audience engagement. The Learning Exchanges are open to all, and are suitable for artists, managers, marketing staff, agents, and educators. For more information please visit the Dance/USA website: http://www.danceusa.org/edalearningexchanges.
Rory will also be helping to lead a subsequent EDA Learning Exchange that will take place in San Francisco on Wednesday, June 27, 2012 in conjunction with the Dance/USA 2012 Annual Conference.
Rory MacPherson speaking at a recent conference
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As reported in the the Montana Arts Council’s (MAC) March newsletter, the Trudel | MacPherson/Sen Associates team will be presenting results of its How Strong Is Your Social Net? 2011 landmark study of arts organizations’ usage and perceptions of digital and social media. Montana organizations comprise a large portion of the study and data on how those groups’ social media practices differ from national trends will be featured in the presentation. More than 35 Montana groups have signed on for the webinar which will feature case studies of successful practices as well as interesting national insights about social media adoption and efficacy.
Louisville, KY- As part of the 2011 NAMP Conference that will be held November 12-15 at the Marriott Louisville Downtown in Louisville, Kentucky, Trudel | MacPherson Arts Consulting will release the results of the firm’s groundbreaking 2011 survey, How Strong is Your Social Net? in a 9:00 AM session on Monday, November 14th. The study is the first comprehensive national effort to measure arts organizations’ usage and perceptions of digital and social media. With digital communications and social media changing the experience of the arts and redefining what it means to engage audiences, NAMP is highlighting the How Strong Is Your Social Net? session as part of its Winning Audiences conference theme. (more…)
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As part of the 2011 NAMP Conference that will be held November 12-15 at the Marriott Louisville Downtown in Louisville Kentucky, Trudel | MacPherson Arts Consulting will release the results of the firm’s groundbreaking 2011 survey, How Strong is Your Social Net? in a 9:00 AM session on Monday, November 14th. The study is the first comprehensive national effort to measure arts organizations’ usage and perceptions of digital and social media. (more…)
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