From our national results so far: 7/8 say audiences are responding

By Trudel | MacPherson / July 13, 2011

More than 7/8 of respondents to date (87.6%) say that audiences have been responding to their digital and social media outreach.  Less than 10% (8.3%) reported that their audiences haven’t been responding.

Results from our survey continue to come in.  Has your voice been heard? If not, please take our survey!

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From our results so far: more than 3/4 seeing results in ticket sales

By Trudel | MacPherson / June 29, 2011

Arts organizations using digital and social media to boost ticket sales or to sell tickets directly via online channels are seeing significant results. A combined 77.5% of respondents report online efforts and activities are yielding some degree of success with ticket sales.

  • 42.7% report “some results”
  • 23.7% report “good results”
  • 6.7% report “major results”
  • 4.4% say that digital and social media have become “mission critical” where ticket sales are concerned.

Only 7.6% of respondents to date report no results.

What have your experiences been with online ticket promotions and sales? Please let us know in the comments section below and, if you haven’t taken it already, let us know your story by taking our survey today.

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Press release: How Strong is Your Social Net? study goes national

By Trudel | MacPherson / June 24, 2011
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We’ve sent out national news releases for our How Strong is Your Social Net? survey. The full text of the press release is below.


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From our results so far: 2/3 report management is excited about digital media

By Trudel | MacPherson / June 23, 2011

Judging from the results we’ve analyzed so far, arts professionals have entered a new stage in their attitudes toward digital and social media. In short, the panic is over: (more…)

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Our How Strong is Your Social Net? data already covers 40 states

By Trudel | MacPherson / June 17, 2011

…now we need your help to get a fuller national picture. A critical aspect of our project is to obtain information that corresponds to national demographics.


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