Blog
A refrain in President Obama’s State of the Union address on January 25 was, “We do big things!” He referenced the work of Brandon Fisher’s Center Rock mining company which designed the successful “Plan B” rescue of the Chilean miners and used that intervention as a metaphor for America’s story of ordinary people who dare to dream and imagine a better future. Can the arts be America’s “Plan B” in strengthening mutual understanding between Americans and citizens of Muslim-majority nations, so crucial in this time of global unrest? (more…)
Read MoreAs protesters flooded the state capital in Wisconsin protesting the loss of collective bargaining options for teachers and other public employees Trudel MacPherson principals, working with the Kennedy Center Alliance for Arts Education network, coached representatives of the Wisconsin Arts Alliance and other arts education advocates from across the country including attendees from Florida, Oklahoma, Vermont, Pennsylvania and Washington. All shared similar issues — how to build support for education in and through the arts in a time of fiscal tug-of-wars? (more…)
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Some noises we’re hearing as 2011 gets underway — Snip, snip, snip – the sound of Congress cutting budgets for non essential programs; snap, snap, snap – the sound of state budgets collapsing from overstretched entitlement programs. How can arts education programs in states across the country survive and prevail?
Principals Mary Trudel and Rory MacPherson will work with members of the Alliance to help beleaguered directors and staff members find the words to reframe the conversation and help make Arts Education a high community priority, able to resist budget cuts, overcome apathy and energize advocates. (more…)
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Shown in the photo are, from left to right: Patricia Cohen, Culture Reporter, The New York Times (panel moderator); Glyn Northington, Senior Manager in Community Relations, Target; Andrew Hamingson, Executive Director, The Public Theater; and Arthur Cohen, President, LaPlaca Cohen.
Highlights from the October 25 Arts Forum at The New York Times
Speaking about why Target supports arts groups in the communities it serves – and has since its Dayton Hudson founders’ days, Glyn Northington made three compelling points.
Target Supports arts groups:
- To help guests (shoppers) see the company positively as a good neighbor
- To advance the reputation of the brand, separating it from other “big box” retailers
- To help Target recruit and retain team members (employees) who want to work for a socially responsible company
Glyn ‘s presentation slides can be found here. Text of his remarks can be found here. (more…)
Read MoreHow does arts sponsorship emotionalize a brand?
If the brand is Target, the answer is: “Get inspired. Get in for free” which extends the store’s brand promise of: “Expect more. Pay less.” (See adjacent Target ad publicizing “free admission for the whole family.”)Tell us about your best/worst social media experience...
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