Arts Alliance
TM is delighted to partner with the Alliance for the Arts, LaPlaca Cohen and AMS Planning & Research to present the results of Culture Track 2011 on April 15th at 8:30 am as the spring Alliance for the Arts/New York Times Arts Forum.
The presentation will preview the Culture Track 2011 report, LaPlaca Cohen’s fifth installment of its ongoing national research study of the attitudes and behaviors of cultural audiences. The report examines trends in attendance at visual and performing arts events and the motivators and barriers that affect participation. The report is now available for download here.
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T | M is pleased to announce that Mary Trudel and Rory MacPherson have been named guest editors of the Culture Chronicle on the Alliance for the Arts website. The Culture Chronicle alerts the arts field to timely culture reporting and arts industry news and is a regular part of the Alliance’s popular website. Rory and Mary will be calling attention to arts industry news locally and nationally. (more…)
How does arts sponsorship emotionalize a brand?
If the brand is Target, the answer is: “Get inspired. Get in for free” which extends the store’s brand promise of: “Expect more. Pay less.” (See adjacent Target ad publicizing “free admission for the whole family.”)
Shown in the photo are, from left to right: Robert Christie, Senior Vice President, Corporate Communications, The New York Times; Mary Trudel, Trudel | MacPherson; Randall Bourscheidt; Roberta Uno; Diane McNulty; Craig Hatkoff; Kelley Lindquist; and Patricia Cohen, Culture Reporter, The New York Times (panel moderator).
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