How Strong is Your Social Net?

T | M at Grantmakers in the Arts in San Francisco

By Trudel | MacPherson / November 5, 2011
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Rory MacPherson and Tom Kaiden

T | M principals, Rory MacPherson and Mary Trudel, presented a preview of the national How Strong Is Your Social Net? survey of arts organizations’ digital communications practices and perceptions at the Grantmakers in the Arts (GIA) 2011 Conference. Introduced by Cinda Holt, Business Development Specialist at the Montana Arts Council, the presenters were joined by Tom Kaiden, President of the Greater Philadelphia Cultural Alliance, to report on results and discuss interesting trends.

Rory MacPherson, Mary Trudel, Cinda Holt and Arlynn Fishbaugh

The presentation probed how groups can better communicate authentically with patrons and fans and create communities of interest. Tom discussed how the Alliance is supporting arts groups’ audience building efforts via social media. Cinda and colleague, Arlynn Fishbaugh, Executive Director of the Montana Arts Council discussed Montana arts groups’ technology constraints and struggles with social media and highlighted the growing use of mobile technology throughout the state to connect with younger arts enthusiasts.

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T | M and Sen Associates featured in Americans for the Arts NAMP press release

By Trudel | MacPherson / October 31, 2011
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The press release for Americans for the Arts Annual National Arts Marketing Project Conference in Louisville highlights Sen Associates and Trudel|MacPherson Arts Consulting’s November 14th session presenting our “How Strong is Your Social Net” study.

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Lead-up to NAMP: Trudel | MacPherson contributes to ArtsBlog

By Trudel | MacPherson / October 17, 2011
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Ramping up to our presentation of national findings from our How Strong Is Your Social Net? 2011 study, T | M principal Mary Trudel participated in NAMP’s ArtsBlog in early October.  (more…)

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Come see us at the National Arts Marketing Project in Louisville

By Trudel | MacPherson / September 12, 2011
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As our events page shows, we’ve been making several presentations of our data collected this far, in many cases for early participants of the survey during our national baseline project.

We’re very excited about the National Arts Marketing Project Conference, which will be held November 12-15 in Louisville. This presentation represents our first rollout of definitive national data after we close the survey at the end of September.

The NAMP community is focused on arts marketers and, aside from coming to see our presentation, it’s a wonderful opportunity to connect with likeminded people interested in promoting and increasing the reach of the arts in communities around the country.

The conference organizers have alerted us to a special registration offer–if you register by Sept. 14, you can save significantly on registration fees. Please check it out at the NAMP website. We look forward to seeing you in Louisville.

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Effective Communications: the Influence of Digital and Social Media in the Arts

By Trudel | MacPherson / September 8, 2011
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Trudel | MacPherson Principal Mary Trudel was invited to author a guest post for Americans for the Arts, which was featured on the National Arts Marketing Project (NAMP) website and in a recent email newsletter. Mary’s guest blog is re-posted here. We’re excited for our upcoming NAMP webinar (there’s still time to sign up!) and to present our definitive national results at the NAMP conference in November.

In our work as communications consultants specializing in the arts, the questions we hear most often tend to involve digital and social media.

Even arts organizations that are recognized for innovating online are asking basic questions about the effectiveness of what they’re doing: if successful, how to make success more predictable and repeatable; and if not, how to get the sorts of results others are achieving. (more…)

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