Trudel | MacPherson

Event: National Arts Marketing Project Conference in Louisville, KY

By Trudel | MacPherson / May 23, 2011
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Keynoting a session at NAMP, T | M principals, joined by digital media strategist Jai Sen, will present the national results of the How Strong is Your Social Net? survey.

The three consultants, who together developed and fielded the survey, will discuses implications of the data for improving the quality and effectiveness of digital communications as part of the overall mission and identity of an organizations.  We will be joined by Sara Billman, Director of Marketing and Communications at Ann Arbor’s University Musical Society, to examine and unpack her institution’s experience with social media.

 

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Taking a Second Look at the Future of Arts Journalism

By Trudel | MacPherson / April 13, 2011
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To probe what’s next with arts journalism, T | M is working with Christie’s to host a panel discussion among journalists, arts practitioners, policy makers and funders. Moderated by Professor Sree Sreenivasan, Dean of Student Affairs, Columbia Journalism School and social media guru, the panel features Eric Gibson, Editor, Leisure & Arts page, The Wall Street Journal, Lindsay Pollock, Editor in Chief, Art in America and Dennis Scholl, Vice President/Arts, John S and James L. Knight Foundation.
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Trudel | MacPherson partners with the Alliance for the Arts and LaPlaca Cohen to produce the Culture Track Arts Forum at The New York Times

By Trudel | MacPherson / April 12, 2011
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TM is delighted to partner with the Alliance for the Arts, LaPlaca Cohen and AMS Planning & Research to present the results of Culture Track 2011 on April 15th at 8:30 am as the spring Alliance for the Arts/New York Times Arts Forum.

The presentation will preview the Culture Track 2011 report, LaPlaca Cohen’s fifth installment of its ongoing national research study of the attitudes and behaviors of cultural audiences. The report examines trends in attendance at visual and performing arts events and the motivators and barriers that affect participation. The report is now available for download here.

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Trudel | MacPherson Principals Tapped as Culture Chronicle Guest Editors for the Alliance for the Arts

By Trudel | MacPherson / April 7, 2011
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T | M is pleased to announce that Mary Trudel and Rory MacPherson have been named guest editors of the Culture Chronicle on the Alliance for the Arts website. The Culture Chronicle alerts the arts field to timely culture reporting and arts industry news and is a regular part of the Alliance’s popular website. Rory and Mary will be calling attention to arts industry news locally and nationally. (more…)

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Cultural Diplomacy: Engaging a Changing World

By Trudel | MacPherson / March 3, 2011
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A refrain in President Obama’s State of the Union address on January 25 was, “We do big things!” He referenced the work of Brandon Fisher’s Center Rock mining company which designed the successful “Plan B” rescue of the Chilean miners and used that intervention as a metaphor for America’s story of ordinary people who dare to dream and imagine a better future. Can the arts be America’s “Plan B” in strengthening mutual understanding between Americans and citizens of Muslim-majority nations, so crucial in this time of global unrest? (more…)

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