Trudel | MacPherson principals, Mary Trudel and Rory MacPherson, kicked off the New Year with a presentation at the prestigious Association of Performing Arts Presenters annual conference in New York City on January 14. Building on our landmark 2011 study, How Strong Is Your Social Net? we focused on effective uses of online communications and social media in the areas of marketing, fundraising and constituency engagement.
Joined by Stephen Litner, Director of Digital Media at BAM (Brooklyn Academy of Music), we reviewed effective practices from presenters across the country and engaged attendees with strategic questions about channel selection, balancing engagement with promotion, translating content to new mediums and building short and long term fan and financial support. Review the full presentation which can be downloaded here.Read More
Trudel | MacPherson has found that organizations which institute a formal policy find social media outreach less difficult and more rewarding for everyone involved. UMS (University Musical Society) at University of Michigan/Ann Arbor created staff participation guidelines to enable a wider range of staff to engage more continuously with patrons and fans. UMS also created community guidelines to manage fan interaction on its UMS Lobby — http://www.umsLOBBY.org — a virtual venue for comments and conversation. Check out the guidelines here: http://www.arts-hive.com/wp-content/uploads/2012/10/Community-Commenting-Guidelines-for-UMS-Lobby.pdf and http://www.arts-hive.com/wp-content/uploads/2012/10/Staff-Commenting-Guidelines-for-UMS-Lobby.pdfRead More