Organizations with a formal policy find social media outreach less difficult and more rewarding

Trudel | MacPherson has found that organizations which institute a formal policy find social media outreach less difficult and more rewarding for everyone involved. UMS (University Musical Society) at University of Michigan/Ann Arbor created staff participation guidelines to enable a wider range of staff to engage more continuously with patrons and fans. UMS also created community guidelines to manage fan interaction on its UMS Lobby — http://www.umsLOBBY.org — a virtual venue for comments and conversation. Check out the guidelines here: http://www.arts-hive.com/wp-content/uploads/2012/10/Community-Commenting-Guidelines-for-UMS-Lobby.pdf and http://www.arts-hive.com/wp-content/uploads/2012/10/Staff-Commenting-Guidelines-for-UMS-Lobby.pdf