Trudel | MacPherson
Trudel | MacPherson Principal Mary Trudel was invited to author a guest post for Americans for the Arts, which was featured on the National Arts Marketing Project (NAMP) website and in a recent email newsletter. Mary’s guest blog is re-posted here. We’re excited for our upcoming NAMP webinar (there’s still time to sign up!) and to present our definitive national results at the NAMP conference in November.
In our work as communications consultants specializing in the arts, the questions we hear most often tend to involve digital and social media.
Even arts organizations that are recognized for innovating online are asking basic questions about the effectiveness of what they’re doing: if successful, how to make success more predictable and repeatable; and if not, how to get the sorts of results others are achieving. (more…)
Read MoreA number of Philadelphia arts groups, convened by the Greater Philadelphia Cultural Alliance, participated in the baseline data collection phase of our national survey, How Strong is Your Social Net?
A comparison of the participating groups’ data against more than 1,400 national responses we’ve received to date revealed that the 98 participating Philadelphia arts organizations are ahead of the curve nationally, echoing some of the interesting results we observed in St. Louis. (more…)
Read MoreSo far, nearly 1,500 arts organizations from across the country have taken our How Strong is Your Social Net? survey measuring messaging alignment, resource allocation and effectiveness of digital outreach efforts. We received feedback from several colleagues who’ve taken the survey that simply taking the survey has helped focus their thinking on how to develop meaningful digital communication plans. (more…)
Read More
Trudel | MacPherson has begun a national rollout tour, presenting initial results of our How Strong is Your Social Net? survey and leading workshops with groups of arts organizations that took the survey as members of regional collaboratives.
The first presentation took place in St. Louis in late May under the auspices of the St. Louis Regional Arts Commission (RAC), the largest arts funder in the region. A number of RAC grantees were among the first to take the survey during our baseline capture period in which select arts groups — grantees of local conveners or members of service organizations — were invited to take the survey prior to its full national launch, when the survey was opened to all arts organizations. (more…)
Read MoreMore than 7/8 of respondents to date (87.6%) say that audiences have been responding to their digital and social media outreach. Less than 10% (8.3%) reported that their audiences haven’t been responding.
Results from our survey continue to come in. Has your voice been heard? If not, please take our survey!
Read MoreTell us about your best/worst social media experience...
…and meet digital communications pioneers.
Click on our profile template to get started.
Want to get in touch?
We’d love to hear from you. Contact us.