Workshops

We conduct workshops on a variety of topics for a range of clients, from small arts groups to massive regional or national conveners. We would love to putt our experience and insights to work for you.

We offer a structured series of workshops around our How Strong is Your Social Net? digital and social media study (contact us for more information or if you are interested in setting up a workshop or presentation), as well as more general consultations related to communications in nonprofit organizations. Our philosophy and approach are summarized in the matrix below.

 

Problem Solution Target groups
Indistinct brand: organization is adrift in a sea of similarity Using A New Framework for Building Participation to:

  • Clarify mission
  • Define critical brand identity components
  • Develop branding matrix
  • Arts organizations
  • Arts collaboratives
  • Public/Private partnerships
  • Funders
Lack of Community Connections: Organization is “hermetic,” not engaged with the market environment Know Your Market analysis:

  • Environmental scan
  • Stakeholder identification
  • Feedback looping
  • Public/Private partnerships
  • Community arts groups
  • Arts/social service organizations
Lost in the crowd: Why do you need to exist? Reality Check -- Knowing Your Audience:

  • Organizing around building public value
  • Simple/low cost audience research options
  • Applying research to practice
  • Arts organizations
  • Arts collaboratives
  • Public/Private partnerships
Funder disconnect Funder friendly proposals -- Designing Logic Models to:

  • Demonstrate effectiveness
  • Establish Funder-centric measurement
  • Highlight Funder/mission alignment
  • Arts organizations
  • Arts/social service organizations
  • Membership Associations
New audiences disconnect Social networking for fun and profit -- Affiliating with new generations of audiences via:

  • Tech solutions
  • Language alignment
  • Empowering/building communities of fans
  • Arts organizations
  • Arts/social service organizations
  • Membership Associations
  • Funders
Communications Confusion

Are you who your audiences think you are?

Are your audiences who you think they are?

 Mission driven messaging and outreach strategies:

  • Communications audits
  • Powerful partnerships
  • Branding communications matrix development
  • Strategic planning
  • Arts organizations
  • Arts/social service organizations
  • Membership Associations
  • Funders
Boring, same-old website Dynamic online media made easy:

  • Creating, collecting and organizing digital media content
  • Designing fresh and responsive web features
  • Enabling fast and frequent easy updates
  • Arts organizations
  • Arts/social service organizations
  • Membership Associations
  • Funders
Dense un-actionable research/indigestible evaluation documentation What/SoWhat/Now What analysis:

  • What? What is most important to communicate?
  • So What? Why should audiences care about this data/research?
  • Now what? What does the data/research suggest the primary audiences do to improve their effectiveness and how should they start?
  • Arts education collaboratives
  • Arts/social service organizations
  • Membership organizations
  • Funders
  • Researchers

 

Tell us about your best/worst social media experience...

…and meet digital communications pioneers.
Click on our profile template to get started.

Want to get in touch?

We’d love to hear from you. Contact us.