TimeLine Theatre Company, Chicago
Are Digital Communications and Social Media Delivering Fundraising Results at TimeLine Theatre?
That is one of the questions we ask as we continue to research the impact and effectiveness of various social media experiments. Our national data indicates that fundraising is the toughest nut for arts organizations to crack using social media and digital communications and more than 24% of our respondents reported they were not getting any results at all.
Kickstarter/Indiegogo style campaigns are growing in popularity but have heavy time and resource demands. We believe that before undertaking an external Kickstarter type campaign – with attendant commissions and timetables — arts organizations should consider “do it yourself” options.
We looked across the country for exemplars who had found a way to solve the fundraising challenge, powerfully engaging with audiences to convert ticket buyers into fans, fans into evangelists and evangelists into donors. Some of the most interesting development work in the country is being done by TimeLine Theatre Company in Chicago. TimeLine’s marketing and development team leaders, Lara Goetsch, Director of Marketing and Lydia Swift, Development Manager, forged a dynamic partnership to cultivate prospects and help advocates leverage their personal networks for the benefit of the company.
TimeLine pioneered a cultivation tool – called TimeLine’s Cultivation Pyramid – to guide the company’s marketing and development work. It’s based on a process that exists either formally or informally in all organizations – rooted in the idea of moving individuals up a ladder, or pyramid, of increasing support.
Click here for a full review of the process and TimeLine’s unique approach link to: http://www.patrontechnology.com/blog-the-cultivation-pyramid-moving-prospects-to-lifelong-donors