How Strong is Your Social Net? 2011 Results

8. Do organizations feel they’re using digital and social media effectively, and do they feel they’re up to date?

How up to date

How up to date respondents are. Click to enlarge.


Perceptions of effectiveness. Click to enlarge.

In one of the clearest indications of increased confidence around digital and social media, 80.2% of respondents reported that they feel their efforts are at least moderately effective (66.8% “moderately effective,” 13.4% “very effective”).

A majority (78.9%) felt that their efforts were up to date (57.2% “moderately up to date,” 21.7% “very up to date”), an encouraging number, considering the fast pace at which digital and social platforms evolve.

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