How Strong is Your Social Net? 2011 Results

5. How are organizations using mobile tools and other means of enhancing the arts experience?

Mobile and engagement

Respondents' use of mobile and other enhancements. Click to enlarge.

We discovered a high level of interest in and activity around mobile platforms. More than half (55.6%) of respondents are actively promoting the mobile use of social platforms they use (like Facebook and Twitter) and supporting the communities they’ve built there (52.8%). Use of social mapping tools (39.4% of respondents) is prevalent and on the rise. Respondents are also experimenting with extension of arts experiences using games and contests (20.9%).



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